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On Screen Wine Personality
Wine Writer
Wine Communicator
Sommelier Hosting
Wine By Renée Events
On Screen Wine Personality
Play Renée's segment on Cityline

How to Tell if your Wine is Eco-Friendly

Cityline //  November 3, 2022
Sommelier and wine communicator Renee Sferrazza shows how to pick our wine and spirits to have a better eco-footprint. “They work with the Canada trees foundation!”

Cityline’s Wine Expert and Sommelier

The dedicated Wine Expect on Cityline, Hosted by Tracy Moore, Renée covers all conversations on wine. From tasting a region to exploring the best wines for that special occasion, wine gadgets, sustainability and more. Covering everything, including wine, spirits, cocktails and wine pairings.

Cityline is a national morning show with a large audience in Ontario. All about expert advice for your life. Renée is on the show with dedicated segments monthly. Creating segments that fit into the day’s show, with multiple wines per segment.

Segments created by Renée have featured multiple wines under themed conversations like holiday favs, wines of the moments, and regional explorations. As well as segments solely about one winery.

Watch More of Renée on Cityline
Renée on CHCH Morning Live

Party and Gifting Wines for Holiday Gatherings

CHCH //  November 24, 2022
Let the holiday gatherings begin! Wine and spirits expert Renée Sferrazza joined us with the best bottles and entertaining tips to make your night a hit.

CHCH Morning Live Beverage Expert and Sommelier

Hosted by Annette Hamm and Tim Bolen, CHCH Morning Live is a Canadian national and live breakfast television show. Ontario’s #1 morning show, with 2.8 million viewers across Canada & over 1.6 million viewers in Ontario. Renée creates dedicated segments for clients in partnership with the Liquid Pleasures team. Featured on the show bi-monthly.

Segments created by Renée have featured multiple wines under themed conversations like holiday favs, wines of the moments, and regional explorations. As well as segments solely about one winery.

Watch More of Renée on CHCH
Renée in Liquid Pleasure

Renée Sferrazza – Yalumba Y Series Cabernet Sauvignon

Liquid Pleasures //  December 18, 2022, 2022
Yalumba Y Series Cabernet Sauvignon is a great wine for your get-togethers this season. This sumptuous wine pairs perfectly with any kind of board or appetizer!

Liquid Pleasures – Feature Sommelier

“I’m Renee Sferrazza, your sommelier here to put amazing wine in your glass”

A brand new project added to Renée Sferrazza’s repertoire of work. Liquid Pleasures works with Renée to create wine and spirit-based video content on YouTube, with guaranteed ROI. This project has the highest reach and best value in the offering.

Liquid Pleasures is the destination for the best wines, spirits, craft beers, ciders and more. Hosted by world-renowned bartenders, aficionados, makers & drinks experts. Liquid Pleasures digs deep into the world of libations. Renée Sferrazza is a knowledgable, high-energy triple-threat, established on ALL media platforms (TV | Print | Online) and is THE woman to watch in the North American world of wine.

The project is invitation-only, with TV-quality videos and on-brand messaging specific to the products featured, all with targeted social media features and receiving an average of 40,000 views on Youtube channel videos. This project will launch into North America’s number 1 streaming platform in mid-2023.

Watch More of Renée on Liquid Pleasures
Renée on breakfast television

Flavourful Drink Recipes that Will Make you Forget that they’re Mocktails

Breakfast Television 
Sid and Dawn are joined by Renee Sferrazza to discuss some non-alcoholic beverages for your next night out.

Breakfast Television – Wine & Beverage Expert

Dina Pugliese and Sid Seixeiro wake you up every weekday morning on Breakfast Television, Canada’s longest-running morning show. The #1 morning show in Canada from coast to coast Dina and Sid deliver the news you can use in a fulfilled local and national format alongside the rest of the BT family. Relatable off-the-cuff moments and worthwhile information ensure BT viewers reconnect with their surroundings with a skip in their step and the pep they need to start their day.

Renée made her first appearance on BT in Feb. 2023 and is looking forward to doing more work with the channel in the soon future.

Watch More of Renée on BT
Wine Writer
Renee laughing and leaning against a brick building

5 Reasons to Love the Wines of DO Rueda!

The Distillery District Magazine //  October 2022
North of the de Gredos Mountains, to the west of Ribera del Duero and bordering the wine region of Toro is where you will find the wine region of Rueda.

The Distillery District Magazine – The Wine Effect

The Wine Effect is a monthly article published in the Distillery District Magazine on the 5th of every month.

The magazine’s audience is focused in Toronto, and the monthly issues receive around 17,000 views per month. This publication provides the opportunity to make a harder sell on LCBO-featured wines and wines from agency direct ordering. The call to action is far more local and provides an insightful writing style, with wine education moments geared toward wine enthusiasts.

Read More of The Wine Effect
A orchard with trees growing grapes

Curious About Zinfandel?

Holr Magazine //  August 13, 2022
All American? No wait, Italian? Sorry, Croatian! Zinfandel is a grape that has travelled the world and picked up a couple of aliases along the way. 

Holr Magazine – Wine, Spirits and Cocktails Writer

Holr is a fun and lifted magazine focused on Gen Z and Millenials. This online publication is about culture and the story behind all that is happening, with an audience mainly focused on Ontario but reaches nationally.

Writing for this publication is done in a vibrant and lifestyle-oriented tone. Exploring the stories behind a wine, the winery, a region and more. With a Canadian-based audience, publications in Holr gain around 30,000 views on articles.

Read More of Holr Magazine
A glass of red wine sitting on a ledge in front of a vineyard

A Take of Two Wineries Exploring the Terroir of the Okanagan?

Monarch.Wine //  November 30, 2022
The Okanagan is the place to dip into the vast and diverse world of BC wines. 

Monarch.Wine – Feature Wine Writer

Monarch.Wine has a philosophy dedicated to ensuring that every facet of the wine lifestyle – from the music to the innovation and ambiance – exemplifies exceptional flavours and elevated artistry. This is a North American-based online magazine.

Articles in Monarch have a focus that dives into a more educational and editorial side of wine. Featuring interviews, unique takes, and regional and winery stories. This is a portal to more in-depth discussions in wine.

Read More in Monarch.Wine
View of the colosseum in Rome

Sip Wine Like The Romans Do With Casale del Giglio

Addicted //  January 14, 2022
When in Rome, drink wine as the Romans do. And hey, if you are not in Rome, you should fill your glass with the wines Romans drink.

Addicted Magazine – Wine Writer

A new publication added to the Wine by Renée repertoire in late 2022. Addicted is a global magazine with high Alexa rankings in Canada and the USA. With an average monthly impressions of 275, 000 and a high readership rate of around 60%.

The magazine focuses on Travel, Beauty, Lifestyle, Technology, and Goods and Experiences. Publications in Addicted have looked at the lifestyle side of wine with a fun flare that can add interest to the lives of any wine-curious readers.

Read More in Addicted Magazine
People at a party toasting with wine glasses

Setting Yourself Up With Wines for the Holiday Season

Toronto Waterfront Magazine  // December 21, 2022
The holidays are only complete with a great wine pairing, and while selecting bottles to complement all the celebratory moments might seem daunting, there is no need to fuss.

Toronto Waterfront Magazine – Feature Wine Writer

The Toronto Waterfront Magazine was established in 2003, and both the print and online publications of the magazine reach over 100,000 people. With weekly updates through their website and social channels, the publication is delivered to the downtown Toronto community and is synonymous with affluent neighbourhoods.

A new magazine added to the body of work covered by Wine by Renée, with the first article going live in December 2022. Article publication with the Toronto Waterfront Magazine can be online or in their print publications based on a dedicated timeline.

Read More in Toronto Waterfront Magazine
Bottle of Rose on ice with two filled glasses

This Chic Sparkling Rosé is the Perfect Way to Toast the Start of Summer

Toronto Life //  June 23, 2022
Celebrate International Rosé Day with friends, bubbles and French-inspired dishes

Toronto Life – Selected Advertorial Writer

As part of the pitch by a larger campaign, Wine by Renée was able to add this top Toronto Magazine to the company’s body of work. Renée was able to expand on her view of wine while writing in the Toronto Life Advertorial style.

This magazine is an option for clients that have a relationship with the magazine and would like Renée to be the writer of such pieces. In the future, this contact in a growing relationship with the company.

Wine Communicator
View this post on Instagram

A post shared by Renée Sferrazza (@wine.by.renee)

@Wine.by.Renee | One of the Largest Wine-Focused Instagram Accounts in Canada

Social Media Followers on IG 25.1K

Engagement rate 12.00%

Around 25,000 accounts reached weekly

Around 25,000 to 35,000 impressions weekly

An average of over 7000 weekly account interactions

Around 3,700 likes and 350 comments throughout the week

IGTV rewatches around 1000-2220

Reels watched between 3000 and 100K times

With around 26% of all interaction coming from Toronto

20% from Canada, 19% from the USA, the remainder from around the world!

@Wine.by.Renee Instagram Feed

Sommelier Hosting
Renée looking off from a white balcony with a glass of red wine

Wine by Renée Event and Sommelier Hosting

As a Court of the Master Sommeliers Certified Sommelier, events, seminars, and presentations led by Renée Sferrazza come with: 

Wine education-led discussions, backed by years of wine study.

Inciting conversations with wine region producers, from winemakers and viticulturists and export managers.

Lively conversation to inspire further discussion into the topic and bring to life new ways to embolden consumers.

All done with a Sommelier edge that allows participants to be transported and get the complete picture of what is being translated in the glass.

Wine By Renée Events
Renee drinking rose from a glass of wine

Wine by Renée Events

Client Crafter Events

Creating in conjunction with a more extensive campaign. Made for consumers, media, or both. Crafted alongside the client, working with the winery, wine agency, region, etc.

Events range from sit-down pairing dinners with winemakers to party-like events. Curated to make an experience out of the wine in the glass. Which can be done virtually or in person.

Wine by Renée Unique Events

Creating for the wine-loving community in conjunction with local chefs and event spaces. These events are made for consumers but can have client-based sponsorship. 

Wine by Renée events happen throughout the year. Events range from sit-down pairing dinners with winemakers to party-like events. Curated to make an experience out of the wine in the glass. Which can be done virtually or in-person.

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